LUVI was founded in Amsterdam by Kate, the LUVI Yogi. An expat and former corporate lawyer, Kate is taking the fever of legal deal work and applying to it her passion for yoga and healthy, natural living. She originally fell in love with vinyasa yoga because of its dynamic flow, the invigorating sense of accomplishment it gave her to learn new things outside of her professional career and because yoga allowed her to have fun, everyday. 


The LUVI Yoga studio opened on January 29, 2018. Overlooking the meeting place of two of Amsterdam's historic canals, the studio was previously a Chinese games hall that has been completely refurbished, but has retained some traditional touches as a nod to its neighborhood and history. Within this exciting new space, we invite you to find your own practice. The signature LUVI Yoga style is romantic and strong. Our vinyasa, yin and aromatherapy flow practices vary in intensity and pace, but are always centered on connecting breath and movement. Whether moving as if dancing a ballet or as empowered warriors, we bring together movement, music and a sense of strength. 


LUVI Pops Ups is our curated series of the top trends in lifestyle events, held at the LUVI Yoga studio. From food tastings and demonstrations to luxurious natural products workshops and sound healings, LUVI invites you to experience these dynamic events that are new to the Amsterdam yoga and lifestyle space. LUVI Pop Ups are a great place to meet like-minded people or to get together with old friends through the latest alternative to weekend brunches and cocktail hours.

LUVI Food was conceptualized when Kate started viciously reading food labels and found that instead of spending hours dissecting every prepared food, she wanted to create quick, easy, delicious food in her own kitchen. The emphasis of LUVI Food is on using pantry staples and everyday fresh vegetables to create recipes with ingredients that are interchangeable based on what is on hand on any given day. 

LUVI Videos is our selection of full practice, 10 minute morning and restorative poses yoga videos that you can do at home or on any of your traveling adventures.